Craig is an User Experince champion with a wealth of experience gained working with high street retailers and leading brands. He has been working for 12 years in UX and for 7 years in A/B testing.
In this session, Craig will be sharing a Toolkit used by the best Conversion Optimisers out there. What tools will help you most? What can you get for free? What gives you the best insight? He'll also share the latest conversion and analytics tips from around the world - stuff that's easy to do and has a big payback. With practical links, resources and examples, you can start making your own toolkit for higher conversion tomorrow.