Evan Fishkin

Evan Fishkin SEO Director, MSN - Microsoft

Evan Fishkin is an avid gamer, marketing theory junky, and thought leader in the worlds of search, marketing, & game mechanics. He speaks internationally on these and the mind numbingly esoteric elements of SEO.

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Entity Based Search & Experiences

Length: +/- 30 min
17:00 - 17:30 saturday

More and more search engines are turning to instant answers and knowledge indexes. Using schema and having structured data can get your data into these experiences and markup your content for richer SERP listings. I’ll review the most successful schemas today and share my predications for the next set of successful schemas.