David Spáčil Spoluzakladatel a nadšenec do videa - Videoflot.cz
Let's create viral video for the Marketing Festival 2013 (Czech only)
Length: +/- 120 min
Seats: 20
14:00 - 16:00 saturday
Do you want to learn, how to make viral video with milions of views? Join this workshop, decide, what is the best concept for next year's Marketing festival viral video and learn some principles of viral potencial on real case. Do you remember biker on D1 (https://vimeo.com/39413507)? We’ll make anatomy of this viral and show some behind the scenes. Than we'll start to work on our own task: find out, who is our target audience, what we want to communicate, budget, make real cooperation with best creatives at Videoflot - production platform and marketplace for video creatives, and choose the best.
It is about
- What is viral video? Little bit of theory, basic principles of virality, case study.
- What do we want? Specification of requirements for Marketing festival viral video.
- Real time communication with biggest community of videocreators at Videoflot.com: Creatives will send their concepts and we’ll give them feedback and brainstorm with them.
- Selection of best ideas – Finally we’ll choose best ideas and one of them might get in real production, so you’ll be able to see real result.
- First 3 ideas will be awarded by great prizes:
- 1. http://gopro.com/…lack-edition
- 2. Free ticket to next year’s Marketing festival
- 3. Videoflot T-shirt