Aurelie Pols Chief Visionary Officer & Founder
Aurelia is co-founder of the agency called Mind Your Analytics. She is listed in Avinash Kaushik’s top 10 blogs related to analytics. At the Festival she will speak about retargeting and privacy issues
Retargeting & Privacy: 5 tips to stay out of (legal) trouble
Retargeting holds a variety of definitions, depending upon which technique is used to help your company advertise to those 98% of visitors who didn’t convert. While Analytics is about “Following the Money”, Privacy is about assuring data flows are in line with basic concepts such as Purpose, Consent, Data Controller & Data Processor. Each retargeting technique holds it’s own definitions of these Privacy framework concepts. This 15 minutes presentation sums up your elementary check-list related to retargeting & data protection in order to assure your increased ROI doesn’t get eaten by monetary fines or, worse, a bad reputation!