Michael is the director of inbound marking at ww.iAcquire.com. He talks exclusively about his own projects and is not afraid of revealing the data. If inbound marketing is still sexy in November, his lecture will be worth it.
Google has taken our keyword data and the SEO community has been scrambling trying to regain it through clever reverse engineering hacks. The reality, however, is that the days of explicit intent are on the way out an we must determine a new way to understand what the user needs when they come from search. In this talk Mike King will discuss the methodologies he's developed using different data sources to understand the user behind the search and optimize for implicit intent.