Brian is amongst the top experts on online marketing worldwide. Co-author of the best-selling books like Facebook Marketing or The Like Economy, and finally a contributor to the two most popular marketing blogs. His articles on Mashable.com are read by more than 20 million visitors.
This workshop will cover both B2B and B2C social media tactics. Brian will first show how to Facebookize your brand for more engagement and shares (with both B2B and B2C type posts). Next he will detail advanced Facebook advertising techniques that help you get better results with fans, posts and event attendance. Finally, Brian will show how to get more leads and sales with tactics from LinkedIn Ads, Groups, Advanced People Search and Data.com.