How many angels can fit on the top of a needle? And how many ads can fit the display of a cell phone? One! Come and learn forthcoming news from measurements between platforms (mobile-tablet-desktop user tracking). We´ll advice you how to attract new formats (HTML5) and reveal which mobile advertising platforms can be used meaningfully in the Czech Republic (AdMob, iAd, Facebook , Twitter etc.). We´ll serve fresh data on mobile advertising in the Czech Republic as a dessert.