Head of Organic Acquisition in uSwitch.com. Previously responsible for organic traffic performance in Home Away, Thomson Reuters, The Digital Property Group and Fleetway Travel.
Lets learn how to segment customers by their behavior and apply only meaningful approach to each segment. You´ll get familiar with how constantly capture customer data in one place and leverage targeted recommendations to improve average order value. Such approach leads to increasing Customer lifetime Value, revenue, customer loyalty and cost-saving on sales and marketing side.