Millie Khanna

Millie Khanna CMO v OMLogic, India

Millie působí jako Director a Creativ Head ve společnosti OMLogic. V oblasti marketingu se pohybuje 14 let, během kterých získávala zkušenosti ve společnostech jako McCann Erickson nebo indické agentuře Mudra Communications.

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Be Social, The Indian Way

Délka: +/- 20 minut
11:45 - 12:05 pátek

Is India the land of sweatshop-social-search BPO, or is Indian advertising just like London, New York or Prague? The dynamics of India are similar, yet different from the rest of the world. Sure, India comes with a ton of people. The key, is to know how to leverage that. Specific things to keep in mind regarding India - figuring out which things work and which do not.

Přednáška v bodech

  • What does it mean to have a ton of people?
  • Sweat shops or true ROI for social media marketing?
  • Things that work in India, things that don't.